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Behind the Brands — The Amer Sports Story

Parpola, Antti
Behind the Brands

Behind the Brands

Product information

Title: Behind the Brands — The Amer Sports Story
Title in original language: Merkkien takana – Amer Sportsin tarina
Authors: Parpola, Antti (Author)
Translation Services Grano Oy (Translator)
Product number: 9789511453932
Product form: Ebook, EPUB
Availability: After purchase immediately available for download
Publication date: 17.10.2024
Price per piece: 45,00 € (39,47 € vat 0 %)

Publ. product code: 1DM8
Title in original language: Merkkien takana – Amer Sportsin tarina
Publisher: Otava
Edition: 1. edition, 2024
Publication year: 2024
Language: English
Format: EPUB
Protection type: Vesileima
Pages: 170
Product family: General Literature
Non-Fiction
E-books and Audiobooks
History, Society and Economy
Non-Fiction
History, Society and Economy
Finnish library classification: 36.62 Monikansalliset yritykset
Key words: yritystoiminta, liiketalous, yritykset, taloushistoria, yrityshistoriikit, yritysjohtajat, sijoitustoiminta
From Tobacco to Sports Equipment. Amer is one of the few Finnish brand experts. Amer has come a long way, growing from a tobacco factory to a multi-industry conglomerate and back to a single-industry entity. As times changed, so did Amer's portfolio, and today the company is one of the world's leading sports equipment companies. In earlier decades, brands like Koho and Marimekko were part of Amer. Today, Amer's sports brands, such as Salomon, Peak Performance, Atomic, and Wilson, are known worldwide. The book chronicles the evolution and growth of a global brand company, and at the same time talks about a changing world and shifting consumer preferences.

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  • Not fully readable in read aloud or dynamic braille
  • No information about prerecorded audio is available

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